Any discussion about successful multi-vendor e-commerce business reminds participants of Amazon.
Why not? After all, it is giant among the e-commerce stores with around 300 million monthly active users and 2 million sellers in its credit. Even the sellers from small stores went viral via Amazon.
How does it make it all these at once?
Its success didn’t fly by night. With its creativity, adoption of the latest trends and technology, and continuous efforts Amazon reached the top spot.
Can you guess that the buzz and popularity behind this business is a top-notch website and it gets maximum leads through the website alone?.
Yeah! You have read it right. The website - the index of any business. It predicts and resembles what the business was, is, and will be.
Designing a website like Amazon requires a deep analysis of its diversified business model, site, and its unique features.
Let’s go through the unique features that make it stand tall and credited it as an e-commerce giant.
The creative and catchy brand logo:
Amazon is the largest river in the southern part of the USA but Jeff Bozos’ intention is beyond that. The arrow mark in the name starts from A and ends at Z. This resembles a one-stop solution for A to Z products for selling and buying. Hire a website design and development company that helps you in choosing a trendy brand logo like Amazon.
To be a top-notch website doesn’t require any sparkling designs, animations, etc. that affects the site loading speed. It should be so simple like Amazon based on the latest web design trends so that the users can easily navigate through pages, browse conveniently, and use it efficiently. Check the responsive style of Amazon.
Security is the key to any business’ success. Encrypt all the data related to the products, users, payments, other important information so that the hackers can’t decipher it even though they have stolen your data. Besides, having a backup service will be a merit for your online store.
Hosting:Hosting holds prime importance in e-commerce sites. As online stores have a huge stack of pages and products, it is difficult to maintain the fast page loading speed all the time. The speed of the site depends on the site server and hosting type. Opt a server either Virtual Private Server(VPS) or Amazon Web Server(AWS) that handles a lot of users, products(multi-vendor), and all the data so that they can make a fast and convenient shopping experience possible.
- Programming language: PHP language can provide security and is scalable too.
- Required framework: Use frameworks that fit your business requirements based on the coding language.
- Development platforms: Use either Magento and Prestashop that can handle the site better.
- CMS: It is a pivotal part of a website. Decide the right CMS by keeping the volume of content, security, and speed in the mind. WordPress is highly preferable because of its capabilities in managing the content. The preferable WordPress themes are All store, shop keeper, and flatsome. And set up a Woocommerce plugin if you need a pre-defined complete e-commerce store.
The key point to be noted is the Amazon website has all the product’s short descriptions along with figures. This attracts customers most.
Every e-commerce website development must have multiple integrations like Amazon such as
- Chat API
- Social media links
- Multiple payment gateways (supports around 12)
- Multi-store support
Amazon allows hassle-free checkouts and payment processing. It enables users for automation of payments(recursive) which saves their time by avoiding the provision of details for each transaction.
Revenue sharing module:
Amazon provides a revenue sharing module by allowing third-party sellers to share profits by allowing commissions on reselling.
Tax and shipping configuration:
Amazon set up multiple tax and shipping configurations on its website so that it can serve global users and vendors on a single interface.
The below table depicts the list of features that Amazon has on its site.
How Amazon has improved its monetization?
Subscriptions, multiple payment options, commission or reseller sales, the fulfillment of shipping fees, etc. are the main monetization sources of Amazon.
You can’t design and develop a top-notch site on your own. Take the help of a website development company that makes it possible.
Finally, the cost to develop a website like Amazon is not much. It lies in between $10000 to $50000 depending on various factors such as UI/UX designers, feature complexity, content management system, and technical support and maintenance.
In a nutshell, develop a website like Amazon and imprint your brand as another Amazon.com. Furthermore, businesses need to focus on continuous efforts in regular monitoring and testing, launch and promotion, optimization and marketing of the site.