Importance of UI and UX Design in Building Web and Mobile Applications
Published March 21,2018 by Jamie Campbell

Importance of UI and UX Design in Building Web and Mobile Applications

Importance of UI and UX Design

User interface (UI) and user experience (UX) are the two inseparable sides of a single coin. While a well designed and organized interface speaks to users’ eyes, at the same time an informative and structured look and feel heightened user experience letting them spend more time on that particular page. So an ideally designed UI/UX is vital for increased time of retention.

While it is a matter of user attraction and engagement, for both small screened mobile apps and web apps a highly effective UI/UX Design is extremely imperative. UI enlightens the look and performance of your app and on the other hand UX focuses on user experience speaking to evolving usability issues. Talking about the look and structural appearance of an app; captive color elements, finger friendly UI elements, font size and colors adds glamour and trendiness to your app being indispensable. A professionally designed UI/UX not just pulls customers but get back best possible ROI. Hence, importance of ui and ux design in building applications must provide extensive set of user friendly features tuned with mobile phone usability.

A Great UX Design Aids for Business Expansion with

  • Increased user satisfaction
  • Conversion optimization
  • Reduced cost of support and maintenance
  • Diminishes development and documentation cost
  • Increased app installation
  • Increased average time of retention
  • Increased sales
  • Drive customer loyalty

UX design indicates User Experience Design & UI design refers to User Interface Design. User Experience Design is the widely known method for strengthening the overall customer satisfaction. It establishes a strong relationship and easiness between the product and its end users.

User Experience encloses all applicable features of end user’s interactions with the UI Design Company, its products and the great services. Importance of UI and UX Designin Building Web & Mobile applications for End user has become the need of this digital world.


Simplicity speaks more. A simpler app is more user friendly with easy navigation. And Mobile App Development Company must make their apps simple enough to encourage its usability and installation.

Capture Attention at a First Glance by designing user friendly apps

The web or mobile app needs to be robust enough to impress users at a very first sight. The user must be able to understand and operate the app easily and that make the users fall in love with the application.

User Privacy

The website must be designed in such a manner that privacy of the users’ shouldn’t be hampered. Talking about social communication apps, communication over the social platforms facilitate business development and promotion of the products and the services offered by the mobile or web apps. Designers must highlight every feature of the app in detail so that users can trust on them.

Attractive Appearance

A catchy user interface needs to be very attractive so that users can enjoy and feel comfortable while using it. UI design must be very responsive, simple and cater to the users’ frequently changing needs for any UX Design company. Try to add on features that users must like it.

Some software like word press offers a few templates, which any non-techie person can use on these personal websites templates for creating user-friendly and functional websites

Undo feature

At times, users mistakenly delete the data and information which is important to them and they may need the same for future reference too. The app must be designed in such a manner that data retrieval should be easy. There must be a way out to sort out the errors made by the users.

Feedback section

The web interface must be designed in such a way that users can add their comments, reviews or feedback. Feedback section is highly indispensable since it facilitates designers to know their areas of improvement.

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