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Published June 03,2019 by Tvisha-Technologies
Amazon Success Story | the E-Commerce Leader

From books to Music CDs to Electronics to Groceries to Sporting Fashion, Amazon success story claims it as the largest E-commerce leader in the world.

Having become online in 1995, Amazon has more than just provide the customers with the timely delivery of their orders; Amazon has built huge customer loyalty, brought in newer features to its website or mobile app, better products and cheaper prices in comparison with other e-commerce websites.

The beginning of an era of Amazon:

Jeff Bezos began with Cadabra in 1994 which came out as amazon.com in July 1995.

Not having planned to sell anything other than books, Amazon, later on, began to receive suggesting emails that people would like to buy music CD’s or Movie DVDs in the same manner. It led the foundation to much more at Amazon and it now deals with over 30 product categories ranging from books, Music CDs, Fashion, Hardware and Tools, Electronics, Computer software, and Accessories and more.

As per 2017 statistics, Amazon had 5,66,400 employees working under it which increased from 17,000 in 2007.

From 2004 with $6.90 billion sales Amazon has well-marked its name as the world’s third largest online business by revenue of $177.87 billion in 2017.

What Shaped Amazon?

Because its focus is on the customer’s demands and perspective and not on building itself against the competitor. Amazon success story is mainly driven by ideas and innovation. Jeff Bezos, the Ideator-in-chief welcomes unconventional ideas and concepts and then relate them with new technologies.

Jeff Bezos thinks that ideas stroke up growth. Against everyone’s will when in 2007, Amazon launched itself into electronics device: Kindle E-Reader, it proved to be a confidence-boosting game changer. And later on, Amazon brought in Echo and Alexa speaker devices with more than 30,000 skills to bring verbal solutions to people’s problems.

Because its focus is on the customer’s demands and perspective and not on building itself against the competitor. Amazon success strategy is mainly driven by ideas and innovation. Jeff Bezos, the Ideator-in-chief welcomes unconventional ideas and concepts and then relate them with new technologies.

Jeff Bezos thinks that ideas stroke up growth. Against everyone’s will when in 2007, Amazon launched itself into electronics device: Kindle E-Reader, it proved to be a confidence-boosting game changer. And later on, Amazon brought in Echo and Alexa speaker devices with more than 30,000 skills to bring verbal solutions to people’s problems.

Amazon focuses on delighting its millions of customers with free shipping, cheaper prices, varied range of products and timely delivery and of course, great customer support.

Following are some of the points that made Amazon stand out in terms of innovations, experimentation, and Risk-taking:

  1. Ideas and Innovation: Amazon believes that ideas have value and consider them as assets alongside its people, and equipment. Jeff Bezos works with an innovative e-commerce website development strategy to channel the opportunities into a stream of ideas into their implementation. Their innovation is customer driven. With an approach of listening to the customers via data, a business can understand what the customers want and it will automatically lead the business into creating and innovating as per the customer. Naturally, the money will follow.

  2. Risk-Taking and Clear Thinking: Constant experiments taking the risk of everyone’s disapproval is what led Amazon to what it is today. It works on the thinking that an idea must comply with three requirements:
    1. scalability
    2. Significant returns
    3. original.

The E-commerce company takes risks, experiments constantly and has thought that never kills a potential idea. Amazon innovates the ways of innovation and thinking. In his memo, Jeff Bezos makes sure to induce clarity in the thinking and then he with his senior team holds a discussion with the prepared questions, counters, etc. on the advantages of the idea.

Amazon Go: